Certificate Program in Development Communication (4 days + 2 half day electives)


Date: April 11, 2017 - April 15, 2017

Venue: TISS Mumbai Campus

TISS and The Communiqué initiative to provide development sector professionals a work-based, results-oriented skill-set in communication

Welcome to TISS and The Communique Certificate Program in Development Communication


Workshop on Writing Skills for Development Communicators; Biannual, to be held twice a year; The inaugural program will be held on 11 - 15 April, 2017


Development Communication is distinct from communication used by corporates and for-profit organizations. Whether it is advocacy, research communication, or fund-raising, the underlying principle in development communication is social good and sustainability which needs to be factored into all communication. This creates a whole new language, syntax, style, and outputs that are used only by this sector. The program will unpack development communication, and in the process provide participants with guidelines, frameworks, tips, and tools which could be put to use straightaway.


  • Participants learn the art of writing clearly, concisely and cohesively, including referencing.
  • Participants become familiar with globally accepted templates for development communication outputs: Reports, policy briefs, policy memos, concept notes, and proposal writing.
  • Participants learn how to turn case studies into human interest stories for the media to increase their reach and impact on civil society.
  • Participants discover the fundamentals of effective blogging and social media, along with an introduction to photography.
  • Participants learn how to brand a non-profit organization so that it stands out from its competitors and how to co-brand when working with partners to enhance funding and advocacy.
  • Participants understand the principles and processes in communication strategy and campaign planning, and how to develop a successful format.


  • 4 Day Writing Workshop
    • Writing Skills - Conciseness
    • Writing Skills - Cohesiveness and consistency
      Paragraphing, introductions, conclusions, essential style guide, referencing
    • Writing Outputs - Policy-influencing and fund-raising outputs
      Reports, policy briefs, policy memos, proposals, concept notes: Templates and drafting
    • Writing Outputs - Civil society advocacy outputs
      Media stories, blogging, social media, generating content from the field, turning case studies into human interest stories, personal narratives
  • 2 Half Day Electives
    • Communication and campaign strategy design
    • Developing and managing a brand


Learning is through a variety of interactive and participative techniques including exercises, worksheets, discussions, group work, and role play. The crux of the methodology used is an emphasis on learning through doing. These are supported with presentations on related theoretical frameworks.

Target Audience

  • Development sector professionals whose jobs demand effective writing skills and production of writing outputs to communicate with stakeholder groups.
  • The program will also be useful for journalists and content writers writing on the social sector to refine their writing skills, and TISS PhD students in preparation for their careers.
  • Maximum number of participants: 25 per program.


  • Rs. 20,000 per participant for the 4 day workshop.
  • Rs. 2,500 per participant for each additional half day elective.
  • Includes workshop material, lunch and coffee, and 15% government service tax; does not include participant’s accommodation and transport.
  • 25% discount for TISS Doctoral Scholars and Project Staff.

Faculty Bio

Rama Arya is the Founder and Executive Director of The Communiqué, a consultancy passionate about capacity building in communication. Rama designs and runs communication training programs and workshops (both onsite and webinars) building on her 20 years of experience in development communication, PR and external relations with inter-governmental organizations, think-tanks and the private sector. Organizations she has held programs for include the Confederation of Indian Industry (CII), Centre for Budget and Governance Accountability (CBGA), New Delhi, and Centre for Youth and Social Development (CYSD), Bhubaneswar, amongst others. An MA in PR, Rama has lived and worked in nine different countries giving her a vast global exposure.

Download Program Schedule 

How to Apply:

Download and fill the application form and send it to devcomm@tiss.edu by 7th April, 2017.