Tuljapur Off-Campus

A Joint International Seminar on Creative Industries, Economic Growth and Social Development in India


Date and time: Jan. 7, 2019 12:05AM - Jan. 8, 2019 12:00PM

With the fast evolving global economy and cultural landscape, the Creative Industries (CIs) have emerged as a sector for sustained economic growth. CIs is a broad term, and cultural industries are the core and subset of it. The term cultural industry owes its origin to the Frankfurt School which in 1930s and 1940s ‘scathingly decried the commodification of art as providing an ideological legitimization of capitalist societies’ (UNESCO 2013: 20). However, by 1980s the negative connotation softened and with emerging neoliberalism it became an important sector for galvanizing economic growth. In fact, as culture is turned into a commodity for consumption, countries are aiming to develop their specific cultural brands for marketing their products globally. Today, CIs are also seen as a conduit for social inclusion and empowerment. ‘During the Fordist period, economic development and cultural development were more frequently opposed than integrated. Cultural development meant creation and liberation, whereas economic development signified routine, the reproduction of standardized products’ (Kebir and Crevoisier 2008: 54). But now these are knowledge (techno-scientific) and cultural resources that are considered to be the key for development. In fact, ‘the phenomenon of a dynamic global business using creativity, traditional knowledge and intellectual property to produce products and services with social and cultural meaning, points to the next Big Idea’ (Ahluwalia 2006).
India’s cultural diversity offers enormous cultural capital. The country holds vast potential for development of CIs. Broadly speaking, the liberal, diverse and tolerant characteristics of the Indian society has for centuries helped in placing creativity at its social base and being. The development of the cultural industries can play a very important role in national economic and social development. After all, a significant share of the poor in India belong to the artisan class – the traditional creative workers. In addition, some of the creative sectors in the country like Mumbai’s Bollywood films have been very important for creating national bonding among people in India, and also at the regional level (South Asia, South East Asia, and Western Asia) and for the Indian diaspora elsewhere.
This International Seminar, jointly organised by Tata Institute of Social Sciences, Mumbai, and Erasmus School of History, Culture and Communication, Erasmus University, Rotterdam, The Netherlands, (with financial support from ICSSR, New Delhi and NWO, The Netherlands) to be held at Tata Institute of Social Sciences, Deonar, Mumbai, on 7 and 8 January 2019, would attempt to explore and understand the above discussed issues with reference to the following sectors,

  • Growth of Creative Industries: crafts, cultural sites, performing arts, visual arts, audio-visuals, publishing and printing, new media, design, creative services, and sports        
  • Geography of Creative Industries
  • Creative Cities and Creative Clusters
  • Social Characteristics of Creative Industries
  • Creative Sector in International Context
  • Potential of Creative Industries in India’s Development


Abstract submission: December 20, 2018
Acceptance notification: December 25, 2018. There is no registration fee for the seminar.

Please send the abstracts to ci.seminar2019@gmail.com
Selected papers from the Seminar will be published in a volume.

For more information, please contact
Prof. Abdul Shaban (shaban@tiss.edu)
Prof. Filip Vermeylen (vermeylen@eshcc.eur.nl)
Prof Zinat Aboli (zinataboli@gmail.com)

For seminar related logistics, please contact
Mr Ujjwal Dadhich : 9930807693
Mr Rinku: 9892262779
Ms Meghamrita Chakraborty: 9967644177